Annik Tancred

DEBIT MASTERCARD "PRICELESS GIGS"

Problem:
How do you get Gen Ys to use a piece of plastic they’ve ignored for the last ten years?
 
Solution:
Make them an offer they can’t refuse (and an opportunity to use their Debit MasterCard.)
 
Idea:
Host a series of exclusive gigs with big-name artists in intimate venues, where tickets can only be purchased online using a Debit MasterCard.
 
Execution:
Radio, print and TVC.