DEBIT MASTERCARD "PRICELESS GIGS"
Problem:
How do you get Gen Ys to use a piece of plastic they’ve ignored for the last ten years?
Solution:
Make them an offer they can’t refuse (and an opportunity to use their Debit MasterCard.)
Idea:
Host a series of exclusive gigs with big-name artists in intimate venues, where tickets can only be purchased online using a Debit MasterCard.
Execution:
Radio, print and TVC.
This TV spot was created to promote the Birds of Tokyo gig at Sydney's Cockatoo Island on 20th May 2011 as part of the Debit Mastercard Music Series.
Birds of Tokyo print ad